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Experience

University of New Brunswick (UNB)

2025 - Present
Assistant Professor of Marketing, Tenure- Track

Research Area: Consumer Behaviour & Digital Innovations

Teaching: Principles of Marketing, Digital Marketing, and Consumer Behaviour

Lazaridis School of Business and Economics

2024 - 2025
Lecturer

Teaching: Brand Management and Introduction to Marketing Management

Toronto Metropolitan University

2022 - 2024
Lecturer

Research Area: Consumer Behaviour & Digital Innovations

Teaching: Digital Advertising in Retailing, Principles of Marketing, Advanced Marketing Management, Innovations in Marketing, Understanding Consumers and the New Media, Social Media Marketing, Management, Intro to Retail and Services Management, Digital Advertising in Retailing, Retail Consumer Insights, and Retail Sales Management

Ted Rogers School of Management

2024- Present
Research Professional

I develop research capabilities at the Retail Leadership Institute, working with amazing collaborators to support the development of emerging researchers and students at all levels.

Ted Rogers School of Management

2022
Support Advisor

Provide consultative advice to advance the strategic objectives of the Retail Management department.

Ted Rogers School of Management

2021-2022
Various Research Roles

Ted Rogers School of Management

2021-2022
Various Teaching Assistantships

Duo Bank (Fairstone Financial)

2018-2020
Regional Financial Services Support Specialist

Provide expert advice for sales leaders to over 75 Store managers, multiple market leaders and occasionally VPs within Walmart Canada retail store network.

CIBC

2017-2018, 2020-2021
Different Advisory roles

Held different advisory roles. Worked with the Outbound team, in-branch-network, and private advisory side.

Walmart Canada

2015-2016
Customer Services Manager

My first retail leadership experience.

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