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Experience

University of New Brunswick (UNB)

2025 - Present
Assistant Professor of Marketing

Research Area: Consumer Behaviour & Digital Innovations

Teaching: Principles of Marketing, Digital Marketing, and Consumer Behaviour

Lazaridis School of Business and Economics

2024 - 2025
Limited-Term Faculty

Courses Taught:

BU 470: Brand Management

BU 352 & 252: Introduction to Marketing Management

Toronto Metropolitan University

2022 - 2024
Lecturer

Courses Taught:

CRMG 303: Managing the Retail Workplace

RMG 817: Digital Advertising in Retailing

MKT 702: Advanced Marketing Management

MKT 510: Innovations in Marketing

CRMG 434: Intro to Logistics and Supply Chain Mgmt

MKT 400: Understanding Consumers and the New Media

MKT 100: Principles of Marketing

RMG 922: Social Media Marketing, Management

RMG 200: Intro to Retail and Services Management

RMG 817: Digital Advertising in Retailing

RMG 302: Retail Consumer Insights

RMG 911: Retail Sales Management

Ted Rogers School of Management

2024- Present
Research Professional

I develop research capabilities at the Retail Leadership Institute, working with amazing collaborators to support the development of emerging researchers and students at all levels.

St lawrence College: Ontario: higher education

2022
College Professor

Courses Taught:

ADMN 5007: Marketing Analytics​

MKTG 2006: Marketing Management

Ted Rogers School of Management

2022
Support Advisor

Provide consultative advice to advance the strategic objectives of the Retail Management department.

Ted Rogers School of Management

2021-2022
Various Research Roles

Ted Rogers School of Management

2021-2022
Various Teaching Assistantships

Duo Bank (Fairstone Financial)

2018-2020
Regional Financial Services Support Specialist

Provide expert advice for sales leaders to over 75 Store managers, multiple market leaders and occasionally VPs within Walmart Canada retail store network.

CIBC

2017-2018, 2020-2021
Different Advisory roles

Held different advisory roles. Worked with the Outbound team, in-branch-network, and private advisory side.

Walmart Canada

2015-2016
Customer Services Manager

My first retail leadership experience.

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