Experience

2025 - Present
Assistant Professor of Marketing, Tenure- Track
Research Area: Consumer Behaviour & Digital Innovations
Teaching: Principles of Marketing, Digital Marketing, and Consumer Behaviour

2024 - 2025
Lecturer
Teaching: Brand Management and Introduction to Marketing Management

2022 - 2024
Lecturer
Research Area: Consumer Behaviour & Digital Innovations
Teaching: Digital Advertising in Retailing, Principles of Marketing, Advanced Marketing Management, Innovations in Marketing, Understanding Consumers and the New Media, Social Media Marketing, Management, Intro to Retail and Services Management, Digital Advertising in Retailing, Retail Consumer Insights, and Retail Sales Management

2024- Present
Research Professional
I develop research capabilities at the Retail Leadership Institute, working with amazing collaborators to support the development of emerging researchers and students at all levels.

2022
Support Advisor
Provide consultative advice to advance the strategic objectives of the Retail Management department.

2021-2022
Various Research Roles

2021-2022
Various Teaching Assistantships

2018-2020
Regional Financial Services Support Specialist
Provide expert advice for sales leaders to over 75 Store managers, multiple market leaders and occasionally VPs within Walmart Canada retail store network.

2017-2018, 2020-2021
Different Advisory roles
Held different advisory roles. Worked with the Outbound team, in-branch-network, and private advisory side.

2015-2016
Customer Services Manager
My first retail leadership experience.