News Articles

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people...

The shift from owning to renting goods is ushering in a new era of consumerism

Today’s consumer landscape is witnessing a pivotal shift away from traditional ownership towards an access-based model. Rather than...

ChatGPT and Threads reflect the challenges of fast tech adoption

ChatGPT recently experienced a decline in user engagement for the first time since its launch in November 2022. From May to June,...

The deinfluencing trend reflects a growing desire for authenticity online

Omar H. Fares, Toronto Metropolitan University A new social media trend has recently emerged in response to the materialistic nature of...

Apple’s new Vision Pro mixed-reality headset could bring the metaverse back to life

Omar H. Fares, Toronto Metropolitan University The metaverse — a shared online space incorporating 3D graphics where users can interact...

Gen Z goes retro: Why the younger generation is ditching smartphones for ‘dumb phones’

There is a growing movement among Gen Z to do away with smartphones and revert back to “less smart” phones like old-school flip and slide...

ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an...

The metaverse offers challenges and possibilities for the future of the retail industry

Omar H. Fares, Toronto Metropolitan University In 1968, American computer scientist Ivan Sutherland predicted the future of augmented and...

OMAR H. FARES