Award Winning Researcher & Lecturer
Specialist in consumers' interaction with novel digital innovations and the impact of digital innovations on retailers.
Award Winning Researcher
I am a Lecturer at the Ted Rogers School of Retail Management. I earned my Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. My main focus and interest are in the consumer behaviour research area, mainly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. I published my research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. My professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. I worked for different leading institutions such as Walmart, CIBC, and Fairstone Bank (Previously Duo Bank).
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- SPEAKING & CONSULTING
I am dedicated to empowering your team with a range of specialized services:
Sales Training: I provide up-to-date training that incorporates the latest industry practices and insights from academic literature. This training is designed to refine your sales strategies and enhance team performance.
Marketing Research: My approach includes hands-on exercises utilizing the most innovative tools for social media text analysis, along with comprehensive methods for both quantitative and qualitative 'Voice of the Customer' research.
UX Research Support: I offer support to your UX research team with novel research techniques, ensuring a fresh and effective approach to user experience.
For speaking engagements at events, my areas of expertise include:
Advances in Technology: I dive into the latest developments in AI, VR, and AR, discussing their potential impact on businesses and society.
Consumer Behavior Insights: My talks explore recent advancements in understanding consumer behavior, shedding light on the diverse factors that influence people's actions and thoughts.
Specialized Consumer Behavior Topics: I am also available to speak on a variety of other consumer behavior-related subjects, tailored to your event's focus.
For media inquiries, please feel free to reach out directly to my email.
To all my students, past and present: You are always welcome to book a time in my calendar that suits you. My door is always open for discussions, guidance, or a friendly chat about your academic and professional journey