Consumer Behaviour Expert | Researcher | Educator
Expertise in consumers' interaction with novel digital innovations and the impact of digital innovations on retailers.
Notable Associations:
- ABOUT
Award Winning Researcher
Omar H. Fares is a lecturer in Marketing at the Lazaridis School of Business and Economics. Omar earned his Bachelor of Commerce and Master of Science in Management and is currently finishing his PhD in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers and consumers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the International Journal of Consumer Studies, the Journal of Financial Services Marketing, and more.
Omar maintains a strong commitment to public engagement and knowledge dissemination. He actively contributes to different media avenues, with works featured in prominent media outlets such as the National Post, Retail Insider, Yahoo News Canada, and many more. He has also made frequent appearances on radio and television channels, including the BBC World Service, CBC News, and CTV, reaching a wide range of audiences globally.
Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership and training in the banking and retail sectors. Omar worked for different leading institutions, such as Walmart, CIBC, and Fairstone Bank (formerly Duo Bank).
Connect with me on social media
- SPEAKING & CONSULTING
Book Omar
I am dedicated to empowering your team with a range of specialized services:
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Sales Training: I provide up-to-date training that incorporates the latest industry practices and insights from academic literature. This training is designed to refine your sales strategies and enhance team performance.
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Marketing Research: My approach includes hands-on exercises utilizing the most innovative tools for social media text analysis, along with comprehensive methods for both quantitative and qualitative 'Voice of the Customer' research.
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UX Research Support: I offer support to your UX research team with novel research techniques, ensuring a fresh and effective approach to user experience.
For speaking engagements at events, my areas of expertise include:
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Advances in Technology: I dive into the latest developments in AI, VR, and AR, discussing their potential impact on businesses and society.
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Consumer Behavior Insights: My talks explore recent advancements in understanding consumer behavior, shedding light on the diverse factors that influence people's actions and thoughts.
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Specialized Consumer Behavior Topics: I am also available to speak on a variety of other consumer behavior-related subjects, tailored to your event's focus.
For media inquiries, please feel free to reach out directly to my email.
To all my students, past and present: You are always welcome to book a time in my calendar that suits you. My door is always open for discussions, guidance, or a friendly chat about your academic and professional journey
