Consumer Behaviour Expert | Researcher | Educator
Expertise in consumers' interaction with novel digital innovations and the impact of digital innovations on retailers.
Notable Associations:
- ABOUT
Award Winning Researcher
Omar H. Fares is a lecturer in Marketing at the Lazaridis School of Business and Economics. Omar earned his Bachelor of Commerce and Master of Science in Management and is currently finishing his PhD in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers and consumers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the International Journal of Consumer Studies, the Journal of Financial Services Marketing, and more.
Omar maintains a strong commitment to public engagement and knowledge dissemination. He actively contributes to different media avenues, with works featured in prominent media outlets such as the National Post, Retail Insider, Yahoo News Canada, and many more. He has also made frequent appearances on radio and television channels, including the BBC World Service, CBC News, and CTV, reaching a wide range of audiences globally.
Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership and training in the banking and retail sectors. Omar worked for different leading institutions, such as Walmart, CIBC, and Fairstone Bank (formerly Duo Bank).
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- SPEAKING & CONSULTING
Book Omar
I help organizations elevate their thinking and sharpen their strategies through customized training, research support, and thought-provoking talks. My offerings are grounded in academic research, current industry practice, and emerging technologies.
🔹 Sales Training
Transform your sales team's performance with tailored training that integrates cutting-edge industry insights and evidence-based strategies. Whether you're optimizing B2B approaches or fine-tuning consumer-facing methods, the sessions are designed to be practical, relevant, and results-oriented.
🔹 Marketing Research Workshops
Equip your team with the latest tools and techniques for understanding your audience.
Key features include:
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Social Media Text Analysis: Learn to extract insights from online conversations using traditional and novel techniques and tools.
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Voice of the Customer Research: Practical training in both qualitative and quantitative methodologies to capture and interpret customer feedback with precision.
🔹 UX Research Support
If your UX team is looking for a fresh perspective, I bring a mix of innovative methods and academic rigor. I collaborate with researchers to test and implement new ways of gathering user insights, enhancing product relevance and usability.
Speaking Engagements
I regularly speak at conferences, media, corporate events, and academic forums, offering deep yet accessible sessions tailored to your audience’s interests. Topics include:
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Emerging Technologies in Business
Exploring how AI, AR, and VR are reshaping consumer interactions, business models, and organizational thinking. -
The Evolving Consumer
Grounded in recent research, this talk unpacks what’s driving consumer decisions today, from social identity and emotion to algorithmic influence and ethical concerns. -
Custom Consumer Behavior Topics
Need a talk focused on a particular issue or theme? I develop fully customized sessions aligned with your event’s goals and audience expectations.
For media inquiries or to book a session, feel free to reach out directly via email.
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To all my students, past and present: You are always welcome to book a time in my calendar that suits you. My door is always open for discussions, guidance, or a friendly chat about your academic and professional journey
